What we believe (vision)
Apprenticeships and technical education are prestigious career routes for all young people.
What we want (mission)
To improve the quality of apprenticeships and technical education for the benefit of all young people and employers.
Who we are (values)
Inclusive: We champion the benefits of high-quality apprenticeships and technical education and help more young people, whatever their background, develop their skills set and mindset to ever higher standards to get the best start in work and life.
Bold: We are ambitious and daring in the way we do things and communicate about them. We are flexible to allow for the challenges that an ever-changing economic and skills landscape brings.
Positive: As a progressive, passionate organisation, we see that our support makes a measurable difference. We help young people start out on the right path to reach their potential and we give UK employers a competitive edge by developing highly-skilled employees.